Riyadh Air and Almosafer sign agreement to promote Saudi tourism
Riyadh Air, Saudi Arabia's forthcoming national full-service
carrier, and Almosafer, a leading travel company under the Seera Group, have
inked a partnership agreement to invigorate the growth of the tourism sector in
the kingdom. This collaboration, announced during the Saudi Tourism Forum in
Riyadh, designates Almosafer as Riyadh Air's inaugural travel partner within
the kingdom.
The alliance between the digital airline and the global
travel agency aims to explore and implement innovative technological solutions
that enhance business efficiency, aligning with Riyadh Air's imminent launch in
2025. Almosafer will integrate Riyadh Air's flight offerings into its B2B and
B2C platforms, providing domestic and international customers with extensive
connectivity options and tailored travel packages, facilitating seamless travel
within and beyond Saudi Arabia.
Saudi
Arabia emerges as a premier destination for tourism
As Riyadh Air strives to connect travelers to over 100
destinations by 2030, in line with Saudi Arabia's National Transport and
Logistics Strategy, the collaboration contributes to the ambitious goals of
Saudi Vision 2030. The vision seeks to attract over 100 million visitors to the
kingdom and increase the tourism sector's GDP contribution by more than 10% by
the end of the decade.
Muzzammil Ahussain, CEO of Almosafer, emphasized the
digital-first approach of the collaboration, aiming to redefine superior travel
experiences globally. Vincent Coste, COO of Riyadh Air, highlighted the
partnership's role in providing travelers with a rewarding booking experience,
tailored travel options, and seamless digital-first travel solutions.
Saudi
Public Investment Fund (PIF) establishes new tourism investment company
The collaboration represents a strategic step towards
positioning Riyadh and Saudi Arabia prominently on the global tourism map,
showcasing the nation's cultural heritage, natural landscapes, and modern attractions
to a diverse international audience.
Source: https://www.tradearabia.com/
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