NEOM CARE’s unveils manifesto to advance innovation, sustainable gastronomy, and food security

 

NEOM CARE’s unveils manifesto to advance innovation, sustainable gastronomy, and food security

NEOM CARE’s, a collaborative initiative between NEOM, the sustainable regional development in northwest Saudi Arabia, and CARE’s, a global project founded by Italian chef Norbert Niederkofler and Paolo Ferretti, has announced its manifesto outlining principles for sustainable gastronomy and food security. The official launch occurred at Norbert Niederkofler’s new three-Michelin star restaurant, Atelier Moessmer, in Bruneck, Italy.

The manifesto, comprising six key principles—People and Leadership, Facilities, Water and Energy, Food Supply, Circular Economy, and Communications—serves as a commitment to sustainability. Its purpose is to establish a lasting legacy for the future of food in Saudi Arabia, providing a sustainability framework for food and gastronomy in NEOM, the Kingdom, and globally. Focused on driving food innovation and talent development, the manifesto emphasizes a holistic approach to sustainable practices.

 

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In tandem with the manifesto, NEOM CARE’s introduces the NEOM CARE’s Award, designed to inspire and celebrate a new generation of food industry professionals championing innovative solutions for global food services. This international award aims to recognize individuals making a significant positive impact on the food industry through innovative and sustainable methods in agriculture, food, and gastronomy.

The Award Council, co-chaired by chef Norbert Niederkofler and Dr. Juan Carlos Motamayor, Executive Director of NEOM Food Sector, comprises esteemed members such as three-star chef Dominque Crenn, ETH Zurich Professor Sacha Menz, Marine Conservationist Dr. Mariasole Bianco, Professor Rod Wing from KAUST’s Center for Desert Agriculture, award-winning author and chef Dr. Maricel Presilla, and Chris Newman, Executive Director of NEOM Hotel Development. The council will outline award categories, criteria, and selection methods for the nomination process.

 

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Dr. Juan Carlos Motamayor, Executive Director of NEOM Food Sector, expressed, “The NEOM CARE’s partnership is ushering in a new era for the global food and gastronomy scene, aligned with NEOM’s commitment to fostering innovation and sustainability. The manifesto will serve as a global guideline for food professionals worldwide, establishing a standard that contributes to the realization of sustainable food security.”

Norbert Niederkofler, Co-Founder of CARE’s, stated, “We are proud to launch the NEOM CARE’s manifesto, inspiring a new generation of talent to adopt sustainability and innovation in their professional careers. The manifesto, alongside the NEOM CARE’s Award, celebrates food professionals from around the world who share our passion and commitment to achieving food security through innovative and sustainable practices.”

 

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The NEOM CARE’s partnership reaffirms NEOM’s dedication to promoting sustainable practices, fostering innovation, and cultivating a new generation of culinary talent prioritizing sustainability for impactful contributions to food security solutions.

Source: https://www.zawya.com/