Diriyah company successfully concludes its participation in
the future hospitality summit in Abu Dhabi
The Diriyah Company made a significant impact at the Future
Hospitality Summit (FHS) 2023, held in Abu Dhabi from September 25-27, by
showcasing numerous hotel, hospitality, and tourism projects. During the event,
the company underscored its pivotal role in driving the Kingdom's tourism
sector and its ambitious goal of achieving 100 million annual visits to Saudi
Arabia by 2030.
One of the key factors contributing to the recent surge in
global tourism interest in Diriyah has been the introduction of several
heritage and tourism attractions. These include At-Turaif, a UNESCO World
Heritage Site, and Bujairi Terrace, an upscale luxury dining destination in the
Middle East. This upswing in tourism marks the beginning of a vibrant period
for Diriyah, with an increasing number of travelers seeking to explore the
historical and cultural richness of Saudi Arabia's birthplace.
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Diriyah's allure lies in its historic landmarks, exemplified
by the UNESCO World Heritage Site At-Turaif, and its traditional Najdi
architecture, which serves as both an inspiration for developers and a link to
the area's rich history through the use of local construction materials.
At the FHS event, the Diriyah Company's pavilion attracted a
diverse audience, including entrepreneurs, business leaders, and hospitality
industry experts. The company proudly presented its impressive portfolio of
projects, notably the development of 38 hotels.
Among the internationally renowned hotel brands making their
debut in Diriyah are Armani, Six Senses, Anantara, The Luxury Collection by
Marriott, Waldorf Astoria, Baccarat Hotel, and more recently, properties from
the Aman Group.
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The company also emphasized that the completion of Diriyah's
projects is expected to draw 50 million visitors annually and generate 178,000
direct employment opportunities, aligning perfectly with the broader objectives
of Saudi Arabia's Vision 2030.
With its diverse range of projects, Diriyah is now
positioned as a global leader in tourism and hospitality, attracting visitors
from all corners of the world. This aligns seamlessly with Saudi Arabia's
commitment to leveraging modern technologies to enhance the quality of life for
residents and visitors, promote sustainability, and cultivate thriving,
inclusive hospitality, and investment sectors.
Source: https://english.aawsat.com/
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