New McLaren Formula E livery
blends cutting-edge AI techniques
Jake Hughes and Rene
Rast are gearing up for the upcoming London E-Prixs race with an exciting new
McLaren Formula E livery. This distinctive design stands out as a "world
first" in motorsport, as it incorporates generative artificial
intelligence (AI) methods. McLaren teamed up with their title partner, NEOM,
and members of NEOM's graduate development program in Saudi Arabia to bring
this innovative concept to life.
Creating the livery
involved a collaborative effort, with each contributor, including four
graduates and the race drivers, sharing their personal visions. These visions
were then fed into a text AI, which generated a series of prompts. Using a
text-to-image AI, individual artwork was crafted for each vision based on these
prompts. Finally, the six unique designs were fused into one cohesive scheme
using an image-to-image AI and further enhanced to produce high-resolution
graphics that adorned the car, all thoughtfully carried out by McLaren Racing
designers. The team is proudly showcasing this special livery as part of their
60th-anniversary celebrations during the Formula E season finale.
As an additional
benefit, the graduates involved in the creative process will be welcomed into
McLaren's electric talent program, where they will undergo a comprehensive
12-month development scheme. McLaren is committed to sustaining this initiative
in the future for NEOM graduates, fostering opportunities for talented
individuals to shine in the world of electric racing.
Zak Brown, CEO of
McLaren, expressed immense pleasure in partnering with NEOM to achieve the
first-ever AI-designed livery in motorsport history. He emphasized that this
milestone is a momentous occasion to commemorate McLaren Racing's 60 years of
excellence. Brown further underlined McLaren's long-standing dedication to
innovation, both in motorsport and beyond, and hailed this collaboration as yet
another milestone in their quest to push boundaries and embrace a
forward-looking approach.
Nadhmi Al-Nasr, CEO of
NEOM, praised the contributions made by the graduates and highlighted how the
partnership perfectly aligns with NEOM's commitments. The project showcases
their focus on driving sustainable solutions, nurturing Saudi talent through
development opportunities, and introducing groundbreaking technology to the
world. The AI-generated livery exemplifies the creative and forward-thinking application
of technology, seamlessly weaving McLaren's illustrious history with their
visionary future.
Source: https://fagenwasanni.com/
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