Saudi Arabia: Diriyah Company and Majid Al Futtaim join hands to introduce cinemas and luxury brands in Diriyah
In a landmark agreement, Diriyah Company has partnered with Majid Al Futtaim Holding, the regional leader in retail, leisure, and entertainment, to introduce a state-of-the-art VOX Cinemas multiplex and seven premier lifestyle brands to Diriyah Square, Saudi Arabia’s upcoming world-class retail and lifestyle destination.
This collaboration marks Majid Al Futtaim as Diriyah Square’s first lifestyle and entertainment partner, spanning a total Gross Leasable Area (GLA) of 13,167 sqm—with 7,632 sqm dedicated to VOX Cinemas and 5,534 sqm for retail.
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to become Saudi Arabia’s new cultural capital
Under the partnership, Diriyah Square will welcome flagship stores for lululemon, Crate & Barrel, and Abercrombie & Fitch, alongside new outlets for AllSaints, CB2, Hollister, and the first standalone Shiseido store in Saudi Arabia, marking a significant milestone for the Japanese beauty brand.
The signing ceremony took place at Diriyah Company’s headquarters, attended by Jerry Inzerillo, Group CEO of Diriyah Company, and Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, alongside senior executives from both organizations.
Jerry Inzerillo, Group CEO of Diriyah Company, said:
“We are proud to partner with Majid Al Futtaim, a leader in lifestyle and entertainment. Their commitment to bringing this exceptional mix of global brands to Diriyah reinforces the confidence in our vision. Diriyah Square will be a place of discovery and delight—an unmatched destination for shopping, leisure, and entertainment.”
Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, added:
“Diriyah represents a new global benchmark for culture, heritage, and innovation. Through our VOX Cinemas and diverse brand portfolio, we aim to enrich everyday life while supporting the Kingdom’s Vision 2030. Together, we will shape Diriyah Square into a vibrant, pedestrian-first district that blends modern experiences with authentic Saudi heritage.”
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Company: Redefining the Saudi birthplace as a global heritage and lifestyle
destination
Diriyah Square will showcase over 400 luxury brands, boutiques, and dining destinations in a pedestrian-friendly setting that unites culture, leisure, and retail. The development recently awarded a $600 million (SAR 2.25 billion) construction contract to Salini Saudi Arabia Co. Ltd., and will sit above one of the world’s largest underground car parks, featuring more than 10,500 spaces.
A cornerstone of Saudi Vision 2030, the broader Diriyah development is expected to contribute $18.6 billion (SAR 70 billion) to the national GDP, create around 180,000 jobs, and house approximately 100,000 residents upon completion.
Source: Zawya
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