From electric to hydrogen: Aurora captures motorsport history in the Saudi desert
Aurora Media Worldwide has been named Host Broadcast Partner for two landmark motorsport events in Qiddiya City, Saudi Arabia: the Extreme E Final Lap Desert X Prix (October 4–5) and the debut of the FIA Extreme H World Cup (October 9–11), the world’s first hydrogen-powered motorsport championship.
The Extreme H World Cup represents a
major step forward in sustainable racing, showcasing hydrogen fuel cell
technology as a clean-energy alternative while maintaining the series’ unique
equal-gender driver format. The Desert X Prix, meanwhile, will close out five
groundbreaking seasons of Extreme E, celebrating its role in pioneering
electric off-road racing before passing the torch to hydrogen competition.
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From its newly established MENA
offices, Aurora will deliver live international broadcasts, highlights,
digital-first content, and behind-the-scenes features. The production will be
supported by local crews and suppliers to minimize environmental impact.
Aurora has worked with Extreme E
since its inception, building a reputation for innovative sports coverage that
emphasizes sustainability and storytelling.
“Extreme E broke boundaries and
reshaped how sustainable motorsport could look on screen. Extreme H raises the
bar again, combining hydrogen technology with an equal-gender format at a
purpose-built venue. Our job is to bring that story to life for fans worldwide
with premium live production and digital depth,” said Matt Beal, Director of Broadcast at Aurora.
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Ali Russell, Managing Director of
Extreme E and Extreme H, added:
“Aurora has been with us from day
one, and we are proud to continue that partnership as we close the Extreme E
chapter and showcase hydrogen technology with Extreme H to a global audience.
Qiddiya City is the perfect launchpad – a visually spectacular and
technologically ambitious venue that sets the tone for a new era of motorsport.”
Source:
https://www.broadcastprome.com/
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