Saudi Arabia’s Qiddiya to sponsor Autosport Awards 2025
The Autosport Awards, motorsport's
most prestigious celebration, will return on January 29, 2025, at London's
iconic Roundhouse. This reimagined event promises an unforgettable evening
honoring excellence across the motorsport world, bringing together top drivers,
industry leaders, and celebrities. Recognizing achievements from rising stars
to industry veterans, the Autosport Awards remains the highlight of the racing
social calendar.
For 2025, Qiddiya has been announced
as the presenting sponsor, marking a significant partnership. Qiddiya, an
innovative entertainment, sports, and cultural city near Riyadh, Saudi Arabia,
aligns with the awards’ vision of redefining fan engagement in motorsport. As
part of Saudi Arabia's Vision 2030, Qiddiya is set to become a global hub for
sports and entertainment, featuring the ambitious Qiddiya Circuit, future home
of the Saudi Arabian Grand Prix.
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In addition to the evening ceremony,
the 2025 program introduces the inaugural Autosport Business Exchange, a
high-level industry conference held the morning of the awards. This forum will
tackle pivotal topics such as artificial intelligence's impact on motorsport
and the increasing role of women in the industry. A keynote address by Zak
Brown, CEO of McLaren Racing, will highlight the event, offering insights from
one of the sport's most influential figures.
"The partnership with Qiddiya
represents a transformative moment for the Autosport Awards," said Werner
Brell, CEO of Motorsport Network. "For the first time, fans can experience
the awards in person, immersing themselves in the celebration of motorsport
excellence. Qiddiya’s cutting-edge vision perfectly complements our goal of
enhancing the fan experience, and we are thrilled to collaborate in bringing
the reimagined Autosport Awards to life."
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Abdullah AlDawood, Managing Director
of Qiddiya Investment Company, expressed his enthusiasm: "Motorsport is
central to Qiddiya's vision, reflecting the growing passion for the sport in
Saudi Arabia. Our partnership with the Autosport Awards reinforces our
commitment to supporting motorsport's future and establishing Qiddiya as a
premier global destination for sports and entertainment."
The 2025 Autosport Awards coincides
with two milestone anniversaries: the 75th anniversary of Autosport and the FIA
Formula 1 World Championship, underscoring the event's celebration of the
sport's rich history and dynamic future.
Source: msn.com
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