Saudi Tourism Authority unveils "Super Yacht Arabia" at Monaco Yacht Show

 

Saudi "Super Yacht Arabia" shows appearance at Monaco Yacht Show

The Saudi Tourism Authority (STA) made a high-profile appearance at the Monaco Yacht Show 2025—one of the world’s premier luxury yachting events—to unveil its international Super Yacht Arabia campaign. The initiative is part of Saudi Arabia’s broader strategy to position the Red Sea as a leading global destination for luxury maritime tourism.

The campaign showcases the unparalleled appeal of the Saudi Red Sea, combining advanced infrastructure with untouched natural beauty. Highlights include expansive coral reefs, serene desert oases, private islands, modern marinas, well-equipped sea routes, and exclusive tourism offerings—all aimed at attracting high-net-worth visitors and the global yachting elite.

 

Red Sea: The future of luxury cruising

Speaking at the event, Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, emphasized that the Red Sea is now fully prepared to welcome the international yachting community. The region is backed by more than SAR 84 billion in investments and boasts over 1,800 kilometers of pristine coastline.

 

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“The Monaco Yacht Show offers a pivotal opportunity to present the Saudi Red Sea as a world-class yachting destination,” said Hamidaddin. “With its strategic location, scalable infrastructure, and strong government support, the Red Sea is poised to become a major hub for global marine tourism. This aligns directly with our goals under Saudi Vision 2030.”

 

A strategic move in Vision 2030

The launch of Super Yacht Arabia reflects Saudi Arabia’s commitment to diversifying its tourism offerings and tapping into the luxury travel sector. With robust infrastructure development and a focus on sustainability and exclusivity, the Red Sea is emerging as a destination of choice for private yacht owners, cruise operators, and marine tourism investors.

Source: Saudi Press Agency