Team AlUla joins hands with WATR to conduct environmental impact assessment

 

Team AlUla partners with WATR to assess environmental footprint

Team AlUla, the racing team championed by LeBron James, competing in the UIM E1 World Championship presented by PIF (E1), has announced an exciting new partnership with WATR, a tech-driven environmental monitoring company. This collaboration will enable the team to assess and mitigate its environmental footprint, particularly focusing on water quality during their participation in the world’s first all-electric powerboat racing series.

The E1 World Championship, governed by the Union Internationale Motonautique (UIM), is the first fully electric powerboat racing series, setting new standards for sustainability in motorsport.

Innovative Environmental Monitoring

WATR’s flagship product is a multi-parameter water quality monitoring system, known for being affordable, easy to deploy, and highly versatile. The system provides real-time data on various water quality parameters, including acidity, turbidity, dissolved oxygen, and salinity. The data is available through both desktop dashboards and mobile alerts, ensuring immediate notification whenever a parameter is exceeded.

 

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With this technology, Team AlUla will be able to track water quality changes before and after each race, allowing them to visualize the environmental impact of their activities. The team, which includes Catie Munnings and Rusty Wyatt as pilots, will also collaborate with local stakeholders and share their findings with the broader E1 ecosystem, driving positive change in the way electric boat racing interacts with marine environments.

Sustainability Commitment: Blue Impact Strategy

As part of its broader commitment to sustainability, Team AlUla has introduced the Blue Impact strategy, which aims to minimize harm to the environment while leading by example. This partnership with WATR supports the team’s goal of understanding its environmental footprint and taking steps to reduce and restore the marine ecosystems they race in.

This approach aligns with the values of AlUla, the team’s title partner. Located in north-west Saudi Arabia, AlUla is renowned for its dedication to sustainability and ecological restoration. The ancient desert oasis is spearheading a major environmental regeneration initiative, working to revive thousands of hectares of degraded land by 2030. The project includes the replanting of native tree species and a wildlife conservation program, notably focused on the reintroduction of the critically endangered Arabian leopard.

Leveraging Technology for Environmental Accountability

Glyn Cotton, CEO and co-founder of WATR, expressed enthusiasm about the partnership:

“Partnering with Team AlUla in the E1 Series is an exciting opportunity to showcase how cutting-edge technology can drive real environmental accountability in sports. Our mission is to improve water quality globally, and this partnership is a perfect fit. By turning water quality data into actionable insights, we’re helping Team AlUla understand their environmental impact in real-time, allowing them to take meaningful steps to reduce it. This is a powerful example of how innovation in environmental monitoring can not only observe change but also lead it — both on and off the water.”

 

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Team AlUla’s Vision for Responsible Racing

John Marlow, Co-Team Principal of Team AlUla, commented on the significance of the collaboration:

“For Team AlUla, participating in E1 is about more than just racing — it’s about proving that high-performance sport can be a force for good. Partnering with WATR gives us the tools to understand our environmental impact and take action where needed. Their technology allows us to support our sustainability goals with real, actionable data, helping us be more mindful in how we operate and more ambitious in protecting the environments we race in.”

Barny Whitwham, Co-Team Principal, added:

“As an engineer, I always look for ways to apply an analytical approach to everything the team does. The partnership with WATR fits perfectly with our philosophy for the Blue Impact Championship campaign. With their technology, we can quantify our impact as a team and take evidence-based steps to reduce it. Real-time water quality data empowers us to make informed decisions, ensuring we minimize our environmental footprint at every stage of the race.”

A Step Toward a Greener Future for Motorsport

This groundbreaking partnership between Team AlUla and WATR highlights a significant step toward integrating sustainability into competitive motorsports. With real-time environmental data, the team can make proactive decisions that reduce their impact on the environment, setting a new standard for accountability in the sport.

By combining technology and sustainability, Team AlUla is leading the way for a new era in racing — one that prioritizes both high performance and environmental responsibility.

Source: www.watermagazine.co.uk