Brand value of ROSHN surpasses $1 billion, Group looks to expand globally
ROSHN Group, the Public Investment
Fund-backed real estate developer, has officially surpassed $1 billion in brand
value, earning the title of Saudi Arabia’s most valuable real estate brand,
according to the latest rankings from global consultancy Brand Finance.
In less than five years since its
launch, ROSHN has rapidly ascended to become not only the Kingdom’s top real
estate brand but also the third most valuable in the regional real estate
sector. It now ranks among the top 20 brands across all industries in Saudi
Arabia.
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Brand Finance attributed ROSHN’s
meteoric rise to its strategic brand repositioning, diversified portfolio, and
alignment with the Kingdom’s Vision 2030 goals. The Group has expanded its
operations beyond residential communities into sectors such as education,
healthcare, entertainment, and sports — including the development of two
stadiums for the FIFA World Cup 2034.
“Achieving this milestone in under
five years reflects the power of our bold strategy and the trust we’ve earned,”
said Ghada Alrumayan, ROSHN’s Group Chief Marketing and Communications Officer.
“This recognition is not just about scale, but about the standards we’re
setting in reshaping real estate in Saudi Arabia.”
David Haigh, Chairman and CEO of
Brand Finance, commended ROSHN’s purpose-driven vision and execution,
describing the Group as a transformative force in urban development. “ROSHN is
redefining urban living with its focus on sustainable, integrated communities —
helping position Saudi Arabia as a serious player on the global real estate
stage,” he said.
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With this latest milestone, ROSHN is
now eyeing international opportunities, leveraging its momentum to expand its
influence and export its model of future-ready, community-centric development
beyond the Kingdom.
Source: Construction Week
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