The curtain has officially closed on
Diriyah Season 2024–25, wrapping up more than 100 days of immersive
experiences, vibrant performances, and cultural programming that drew visitors
from across the globe.
Launched to spotlight the Kingdom’s
rich heritage and dynamic present, this year’s Diriyah Season featured ten signature
programs across diverse locations. From history and architecture to poetry,
storytelling, art, and cuisine, the season offered something for everyone,
creating a platform for cultural exchange and deepening the Kingdom’s role as a
destination for heritage tourism.
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One of the season’s standout
experiences was the debut of Khayal Al-Souq, an innovative blend of
storytelling and live performance that added a fresh dimension to Diriyah’s
cultural offerings.
The season also reinforced the
significance of Diriyah’s historical heart—particularly the UNESCO World
Heritage Site of At-Turaif and the vibrant Bujairi Terrace. Though the official
season has ended, both destinations remain open year-round, continuing to
welcome visitors eager to experience Saudi Arabia’s cultural depth,
architectural splendor, and local and global cuisine.
As the sun sets on another
successful season, Diriyah stands tall as a beacon of heritage, creativity, and
cultural dialogue—paving the way for even more impactful seasons to come.
Source: SPA

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