NEOM Media launches 'Publishing Partner Network'
NEOM Media’s Gaming division has announced the launch of its ‘Publishing
Partner Network’, an integral part of its ‘Level Up’ Accelerator Program
designed to strengthen Saudi Arabia’s gaming ecosystem. The initiative has
already secured partnerships with four leading publishers: Kwalee, Sandsoft, Tamatem
Games, and Black Smoke Studios. These collaborations aim to connect NEOM’s
gaming startups with global publishing giants, enhancing their visibility and
growth potential.
Building on NEOM Media’s commitment to fostering local game studios, the
Publishing Partner Network provides funding, mentorship, and access to global
markets for young Saudi game developers. By bridging local talent with
international expertise, the initiative seeks to attract investors, media
attention, and international talent to the region. This program cements NEOM
Media’s role as a driving force in the Saudi and MENA gaming industries.
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Toby Evan-Jones, Executive Director and Head of Gaming at NEOM Media,
emphasized the program's significance:
“At NEOM Media, we are dedicated to supporting the local game development
community. Through strategic partnerships and talent development, we aim to
create a sustainable gaming ecosystem that nurtures startups and elevates them
on a global stage. Our publishing partners are key to providing critical
access, valuable connections, and enhanced visibility, ensuring our startups
thrive.”
Partner organizations expressed enthusiasm about the collaboration:
·
Dean Day, Founder of
Black Smoke Studios (Finland):
“We’re passionate about fostering innovation in game development, and NEOM
Media’s Level Up Accelerator offers an exciting platform for collaboration.
We’re thrilled to contribute to the growth of the KSA gaming ecosystem.”
·
Abdulaziz Mohammed
Al Ajlan, Managing Director at Sandsoft:
“Saudi Arabia’s gaming industry has immense potential. Joining NEOM Media’s
Publishing Partner Network enables us to provide resources and insights to
local talent, bridging them with international markets and championing
authentic voices from the region.”
·
John Wright,
Vice President of Mobile Games at Kwalee:
“This partnership aligns with our mission to create the most enjoyable games
for global players. NEOM Media’s initiative accelerates opportunities for
talented game studios to succeed on the global stage.”
·
Hussam Hammo,
Founder and CEO of Tamatem Games:
“Being part of this network reinforces our commitment to Saudi Arabia, where
many of our users are based. Collaborating with NEOM Media amplifies local
talent’s visibility across the MENA region and beyond.”
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Since its 2023 launch, NEOM’s Level Up Accelerator has supported 23
startups, achieving significant milestones. Notable successes include:
- Starvania, a portfolio studio, earning two
prestigious awards.
- Fahy Studios, becoming the first Saudi gaming
startup to secure an international publishing deal with Kwalee.
NEOM actively connects startups with global markets, showcased through its
presence at Gamescom 2024, the premier gaming industry conference in Germany.
The initiative also promotes inclusivity and education through programs like
‘She Jams’, which attracted 534 participants from 32 countries this year, and
the ‘Game Dev Challenge’ high school program, training students in game
development across Saudi Arabia.
Through these efforts, NEOM Media is redefining the region’s gaming
landscape and creating a sustainable future for local and global gaming talent.
Source: Zawya
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