Saudi Arabia’s Qiddiya strengthens partnership with Moonton Games
Game developer MOONTON Games, known for creating Mobile
Legends: Bang Bang (MLBB), has strengthened its partnership with Saudi Arabian
entertainment and tourism megaproject Qiddiya. This collaboration aims to
enhance MLBB’s esports ecosystem and provide exceptional experiences during
tournaments.
Partnership Details
The partnership will kick off with Qiddiya hosting online
and offline activations during MOONTON’s M6 World Championship in Malaysia.
Qiddiya will also serve as the global presenting partner of the event,
sponsoring broadcast segments and the Legends Award, which honors outstanding
player performances.
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Expansion Goals
MOONTON and Qiddiya aim to offer 'multi-level support' for
the MLBB esports circuit, fostering growth across multiple regions worldwide. This
move builds on their initial partnership formed in December 2023, when Qiddiya
became the presenting sponsor of the M5 World Championship, which attracted
over 5 million peak viewers.
Previous Collaborations and Future Plans
MOONTON continues to expand MLBB's global reach. In March
2024, it partnered with the Nigeria Esports Federation to bolster the local
esports scene. Additionally, in January, it teamed up with tournament organizer
IO Esports to launch an academy league in Malaysia.
Leadership Comments
Adrian Cher, Esports Head of Business Development and Sales
at MOONTON, expressed enthusiasm about the partnership's extension: “Our
strengthened partnership with Qiddiya reinforces our commitment to deliver
captivating experiences to global communities. As the first international game
publisher to partner with Qiddiya, we’re grateful for their contributions to
elevating and enriching the entertainment landscape.”
Read More Esports
World Cup coming to Saudi Arabia's Qiddiya
This expanded partnership signifies a major step in the
continued growth and support of the Mobile Legends: Bang Bang esports
ecosystem, promising exciting developments for players and fans alike.
Source: https://esportsinsider.com/
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