NTT DATA and Red Sea Global join hands to promote digital solutions in Saudi Arabia

 

NTT DATA and Red Sea Global forge strategic partnership to expand digital solutions

NTT DATA and Red Sea Global (RSG) have signed a strategic partnership agreement to explore next-generation digital solutions and managed technology services for the hospitality, smart-city and connected-industries sectors in Saudi Arabia and international markets.

The agreement establishes a framework for the two companies to explore the creation of a potential joint venture, combining RSG’s expertise in destination development, hospitality and infrastructure with NTT DATA’s capabilities in artificial intelligence, systems integration and digital transformation.

As part of the partnership, the companies will examine the application of emerging technologies, including Physical AI, the Internet of Things (IoT), digital twins, private 5G networks and industry cloud platforms. The technologies are expected to support more efficient destination operations while delivering enhanced and more personalized experiences for guests.

 

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The companies will also assess the development of a flexible digital services platform designed to support RSG’s growing portfolio of destinations and projects. The platform could potentially provide advanced technology services to other organizations in Saudi Arabia and international markets.

Rami Beidas, Managing Director for Saudi Arabia at NTT DATA, said the rapid development of artificial intelligence and intelligent technologies is transforming industries and increasing demand for more connected, personalized and sustainable experiences.

He added that Saudi Arabia is well positioned to play a leading role in this transformation, with the partnership offering an opportunity to accelerate innovation, develop new digital business models and create technology solutions that could have applications beyond the Kingdom.

Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, said the hospitality sector is undergoing significant change as travelers increasingly seek personalized, connected and experience-focused destinations.

 

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Moraished highlighted the potential of technology to reshape how destinations are designed, operated and experienced, adding that the partnership with NTT DATA would allow the companies to explore innovative digital solutions aimed at improving guest experiences, increasing operational efficiency and influencing the future of hospitality in Saudi Arabia and global markets.

The partnership reflects the growing emphasis on advanced digital technologies in Saudi Arabia’s tourism and hospitality sectors, as the Kingdom continues to invest in smart infrastructure, technology-driven destinations and new models of visitor experiences.

Source: IndexBox