Saudi Vision 2030 has a crucial role in transformation of Saudi society and economy
When Crown Prince Mohammed bin Salman launched Vision 2030 in 2016, it marked more than an economic reform plan—it signaled a cultural and psychological shift in Saudi society.
Before 1979, Saudi Arabia had a more open and diverse intellectual environment. But the rise of regional religious conservatism that year reshaped social and political life across the Middle East. Vision 2030 emerged decades later as a comprehensive response, aiming not only to diversify the economy and modernize state institutions, but also to renew the national mindset. Its core message is that the country’s future must be built jointly by the state and its citizens.
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Saudi
Vision 2030: A bold transformation of the kingdom’s economic landscape
For years, Saudi Arabia operated under a system reliant on oil wealth and inward-looking policies. Entering the Kingdom—especially for non-Muslims—was difficult, and many felt a deep reform of state thinking was overdue. Vision 2030 has become the main catalyst for today’s sweeping transformation. It encourages young Saudis to view progress as the result of effort, planning and competition, rather than an automatic extension of the oil era.
Crucially, Vision 2030 was communicated not as a technical document but as a national story. Its language—focused on empowerment, opportunity, participation and challenge—helped Saudis see themselves as active contributors to the country’s transformation.
Globally, Vision 2030 surprised many who still viewed Saudi Arabia through a traditional or oil-dependent lens. Megaprojects such as Neom, Qiddiya, the Red Sea Project and Riyadh Green were initially met with skepticism, but within a decade they have become real investments and new economic models. International discussions about the Kingdom now include tourism, innovation, technology and artificial intelligence—far beyond oil.
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Mohammed bin Salman: Architect of modern Saudi Arabia
A similar shift has taken place in sports and culture. Saudi Arabia is no longer a passive consumer of entertainment but an emerging producer, hosting major sporting events, bringing global talent such as Cristiano Ronaldo, and building creative and cultural ecosystems. These developments have reshaped its global image as a confident and ambitious nation.
At the same time, the Kingdom has positioned itself as a diplomatic stabilizer, using its influence to mediate in regional and international issues. Vision 2030 has therefore expanded into a new model of diplomacy that strengthens Saudi Arabia’s global presence.
In essence, Vision 2030 represents a renewed social contract. It has empowered Saudis to see themselves as central players in shaping their country’s future. Mental boundaries about what the Kingdom can achieve have shifted, and Saudi Arabia today stands as a dynamic project in continuous progress.
Its overarching aim is clear: to elevate the Kingdom among the world’s most advanced nations—through investment in people, opportunities and the collective ability to build a sustainable future.
Source: https://www.atalayar.com/
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