Saudi Arabia: PepsiCo signs 10-year partnership with Six Flags Qiddiya City and Aquarabia
PepsiCo
has been announced as the exclusive official beverage and snack premier partner
for Six Flags Qiddiya City and
Aquarabia, Saudi Arabia’s first theme park and water theme park. The 10-year
partnership will commence with the parks’ grand openings in the second half of
2025, bringing PepsiCo’s beloved brands and new innovations to more than 30
food and retail outlets across both destinations.
Qiddiya City is envisioned as a futuristic
entertainment ecosystem featuring high-energy attractions, world-class sports
facilities, cultural destinations and residential communities, all set within
one of the region’s most striking landscapes. The city is expected to attract
over 50 million visitors annually by 2030, with Six Flags and Aquarabia
projected to draw millions in their debut year. Guests will enjoy immersive
PepsiCo brand experiences, culinary activations and access to a wide selection of
iconic beverages and snacks.
Six Flags Qiddiya City, opening December 31, will feature 28 rides and attractions across six themed lands, including five record-breaking rides—headlined by Falcons Flight, the world’s fastest, tallest and longest roller coaster.
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Saudi
Arabia: Six Flags Qiddiya City offers multiple entertainment options
Aquarabia, the Kingdom’s first water theme
park, will offer 22 rides, expansive slides, a lazy river, multiple pools and
aquatic sports across eight themed zones. It will also feature 81 private
luxury cabanas and Saudi Arabia’s first surf pool.
“PepsiCo brands have brought enjoyment to
millions of Saudis since 1957, so we’re proud to play a part in the Kingdom’s
new entertainment hub,” said Eugene Willemsen, CEO of International Beverages
at PepsiCo. “This collaboration deepens our commitment to supporting Saudi
Arabia’s economic and social transformation under Vision 2030, and we will
continue championing the Kingdom’s emergence as a global center for
entertainment, sports and culture.”
Brian Machamer, Park President of Six Flags and Aquarabia Qiddiya City, added: “We’re excited to partner with PepsiCo, a globally renowned brand that shares our passion for delivering unforgettable experiences. From exclusive innovations to fan-favorite snacks and refreshing beverages, this collaboration promises more joy at every turn. We look forward to building memorable moments together.”
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Saudi
Arabia’s Six Flags Qiddiya City to open its doors on December 31, 2025
As Qiddiya City prepares for its highly anticipated openings, the long-term partnership between PepsiCo and Six Flags and Aquarabia marks a significant step in elevating the visitor experience. United by a shared commitment to innovation, quality and guest engagement, the partnership is set to redefine leisure and entertainment in Saudi Arabia—offering unforgettable flavors, moments and memories for years to come.
Source: Biz
Today
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