BSF, Visa and AlUla Moments to provide exclusive experiences to cardholders
Banque
Saudi Fransi (BSF), Visa, and AlUla Moments
— the events and festivals platform of the Royal
Commission for AlUla (RCU) — have announced a strategic collaboration to
offer BSF Visa cardholders exclusive access to premium sports, wellness, music,
adventure and lifestyle experiences in AlUla, one of the Kingdom’s leading
year-round destinations.
The partnership reinforces Visa’s
commitment to enhancing cardholder value in Saudi Arabia by offering
experiences that go beyond payments, in line with Vision 2030’s push to strengthen
the Kingdom’s global position in culture, leisure, and entertainment. It also
supports RCU’s strategy to create partnerships that elevate AlUla’s visitor
experience and connect international brands with Saudi cultural assets.
Read More AlUla
Moments’ 2025–2026 calendar offers a rich tapestry of festivals and events in
Saudi city
As part of the agreement, BSF will
sponsor a range of events across the AlUla Moments calendar, enabling BSF Visa
cardholders to enjoy curated benefits such as priority access to concerts,
wellness activities, adventure offerings, signature dining experiences, and
seasonal festivals.
Ali Bailoun, Visa’s Regional General Manager for Saudi Arabia, Bahrain
and Oman, said:
“Saudi Arabia is rapidly expanding its entertainment, sports and lifestyle
sectors, and Visa is proud to support this momentum. Our partnership with AlUla
Moments and BSF allows us to offer unique experiences while delivering secure,
seamless payment solutions. We remain committed to supporting the Kingdom’s
tourism ambitions and empowering businesses that fuel its vibrant visitor
economy.”
Rami AlMoallim, Vice President of Destination Management and Marketing at
RCU, added:
“AlUla is one of the Kingdom’s most remarkable destinations, offering sports,
adventure, music, wellness and world-class events. Through AlUla Moments, we
curate diverse programs for every visitor. Collaborations with leading partners
like Visa and BSF help us expand access to these offerings while supporting
Saudi Arabia’s evolving tourism landscape.”
Read More AlUla:
A vision for sustainable growth at the heart of Saudi Arabia’s Vision 2030
Mashhor AlMasudi, Senior Vice President of Retail Banking at BSF, said:
“At BSF, we aim to deliver value that enhances our customers’ everyday lives.
AlUla represents a global destination rooted in authentic Saudi heritage,
culture and nature. Through this collaboration with AlUla Moments and Visa, we
provide meaningful, culturally rich experiences that reflect the high standards
we commit to across all customer touchpoints.”
By combining Visa’s global
innovation, AlUla’s diverse events and experiences, and BSF’s trusted banking
services, the partnership aims to strengthen Saudi Arabia’s tourism ecosystem,
enrich consumer experiences and contribute to sustainable economic growth.
Source: https://bsf.sa/
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