Saudi women comprise half of tourism workforce, setting a global benchmark

Women now represent nearly 50 percent of the workforce in tourism industry
 

Number of Saudi women workers in hospitality industry constantly rising

Saudi Arabia is emerging as a global leader in tourism development, with women now representing nearly 50 percent of the Kingdom’s tourism workforce, Minister of Tourism Ahmed Al-Khateeb announced at the 25th World Travel and Tourism Council (WTTC) Global Summit held in Rome from September 28 to 30.

Al-Khateeb highlighted that the Kingdom’s progress demonstrates the success of its Vision 2030 goals, which emphasize empowering women, investing in training, and building a sustainable tourism economy. “Saudi Arabia has created hundreds of thousands of training opportunities and increased women’s participation in tourism to nearly 50 percent — a model now recognized globally,” he said.

 

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During the summit, attended by tourism leaders and policymakers from over 70 countries, Al-Khateeb launched the “Future of Work in Travel and Tourism” report in partnership with the WTTC. The study projects that by 2035, one-third of all new global jobs will emerge from the travel and tourism industry, underscoring its role as a major engine of economic growth. It also warns of a potential global labor shortage exceeding 43 million workers in major economies, with a growing demand for AI, digital, and sustainability-related skills.

Saudi Arabia’s own approach to workforce development — including over 946,000 training opportunities since 2020 and the establishment of national professional standards — has made it a model for other nations. These initiatives have also helped the Kingdom surpass 100 million domestic and international visitors for the second consecutive year in 2024.

 

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Al-Khateeb also invited global tourism leaders to Riyadh for two major upcoming events: the 26th UN Tourism General Assembly (Nov. 7–11) and the Touraize Forum (Nov. 11–13) — the first event of its kind focused on advancing human capital, sustainable investment, and smart tourism technology.

The minister affirmed that Saudi Arabia’s transformation of its tourism sector reflects its ambition to become one of the world’s top destinations, powered by innovation, inclusivity, and strategic global partnerships.

Source: Zawya

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