Saudi Arabia’s giga projects highlight culture and heritage as central to global ambitions
Riyadh hosted the Cultural Investment Conference this week at the King Fahd Cultural Center, where a special session titled “Saudi Giga Projects: Showcasing Culture to the World” spotlighted how the Kingdom’s landmark developments are redefining the role of culture in economic growth. Speakers included Michael Dyke, CEO of New Murabba, and Rayan Fayez, Deputy CEO of NEOM, alongside cultural and development experts.
Fayez emphasized that is not
merely a real estate initiative but an integrated ecosystem built around 15 vital
economic sectors—with culture and heritage at its core. He underscored that
cultural investment is essential to attracting global talent, driving
innovation, and improving quality of life. NEOM has already rolled out cultural
initiatives such as an Artists in Residence (AIR) program, a cultural
leadership program, and hosting major international film productions to
establish itself as a global hub for creativity and exchange.
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Dyke highlighted New Murabba as
another cultural flagship. Inspired by Riyadh’s historic Murabba Palace, the
project blends tradition with modernity through urban spaces, green areas, and
world-class cultural and educational facilities. Its centerpiece, the Mukaab
(cube), set to become the world’s largest building, will offer immersive
experiences powered by AI and holographic technologies—marking it as a future
global landmark.
The conference reinforced the role
of culture in Saudi Vision 2030, positioning it as both a driver of sustainable
development and a bridge for international exchange. Discussions also linked
Saudi Arabia’s archaeological heritage, including Nabataean trade routes and
the ancient civilization of Masyoon in NEOM, to future-oriented cultural
projects, illustrating how heritage can fuel both national pride and foreign
investment.
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By integrating culture into giga
projects, Saudi Arabia is not only preserving its identity but also projecting
it on the global stage—advancing its ambition to become a leading destination
for innovation, creativity, and cultural dialogue.
Source: One Arabia
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