AlUla Film Festival and Jugbow Care Initiative join hands to promote compassion
The 2025 AlUla Film Festival (October 16–19,
Culver City Theaters) has teamed up with the Jugbow
Care Initiative, an organization devoted to animal welfare, to unveil a new
Jugbow Care Scholarship Program — a collaboration that blends cinematic
storytelling with real-world compassion.
The initiative was launched
following a special community screening of Black Dog, the Cannes-winning film by Guan Hu,
starring Eddie Peng. The film, which explores themes of resilience, redemption,
and the human–animal bond, served as the catalyst for Jugbow’s mission.
“Black Dog doesn’t just tell a story
— it asks us to look closer at the animals often overlooked in our own
communities,” said Zhou Yintong, General Manager of Jugbow. “We created the
Jugbow Care Initiative to turn that empathy into action — to bridge what we
feel in a theater with what we can do in real life.”
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At the heart of the initiative is a “buy-one-give-one”
scholarship model: for every product purchased, one dollar goes toward helping
dogs with behavioral challenges receive training, rehabilitation, and
eventually, loving homes.
“Behavioral issues are one of the
leading reasons dogs are surrendered,” Zhou explained. “This scholarship
reframes how we see those dogs — not as unadoptable, but as companions
deserving a second chance.”
The Jugbow Care Initiative is
designed as a long-term commitment, expanding through sustained partnerships
and annual programming that aim to build both awareness and impact. The initiative
underscores Jugbow’s vision of corporate social responsibility, aligning its
brand with compassion and community service.
By partnering with cultural
platforms such as the AlUla Film Festival, Jugbow reaches audiences who value
storytelling as a force for empathy and change.
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The 2025 edition of the AlUla Film
Festival, themed “In the Making,” highlights the courage to evolve amid
uncertainty. Against a backdrop of global tensions and social division, the
festival champions cinema as a bridge for understanding.
“Now more than ever, our mission is
to foster cultural connection through film,” the festival noted. “Because
stories can build bonds stronger than any headline.”
Source: https://www.prnewswire.com/
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