NUMAJ: Luxury hotel with immersive experience to open in Saudi Arabia’s Alula in 2027

 

Alula's NUMAJ hotel to open its doors for guests in 2027

AlUla Development Company (UDC), a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has unveiled new details about NUMAJ, a luxury Autograph Collection Hotel by Marriott set to open in 2027. The 250-room property will merge cultural heritage, cutting-edge design, and sustainable development, aiming for LEED Gold certification.

A Tribute to AlUla’s Celestial Legacy

The hotel’s name, NUMAJ, draws inspiration from the star Nu Ursae Majoris, historically used as a celestial guide by travelers navigating the AlUla region. Rooted in the Arabic term “Al Kafzah al Ula” (“the first leap”), the concept reflects a spirit of discovery and transformation—echoing the immersive experience the hotel intends to offer.

The announcement was made during the Arabian Travel Market 2025 in Dubai, where UDC CEO Fabien Toscano spotlighted NUMAJ as a cornerstone of AlUla’s luxury hospitality vision.

 

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A Design That Honors Place and Planet

Designed by GioForma, the creative force behind the iconic Maraya Concert Hall, NUMAJ will blend traditional AlUla elements with modern elegance. Locally sourced stone, hand-carved mashrabiyah screens, and a grid-based structure designed to manipulate light and shadow will define the hotel’s aesthetic. The architecture emphasizes indoor-outdoor harmony, echoing the textures and tones of AlUla’s desert landscape.

Sustainability at Its Core

Environmental responsibility is a defining feature of NUMAJ. In pursuit of LEED Gold certification, the hotel will include:

• Greywater recycling systems
• UV-resistant glazing to reduce solar heat gain
• Water-efficient native landscaping
• Regionally sourced construction materials
• A lighting strategy that aligns with AlUla’s Dark Sky preservation goals

Premium Hospitality Experience

NUMAJ will cater to upscale travelers, including families, couples, and business guests. Amenities will include:

• Five diverse dining venues, including a signature restaurant
• Full-service spa and gym
• Two swimming pools
• High-end retail outlets
• Conference and business facilities

 

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One of the hotel’s signature features will be a curated rock collection in the main lobby, showcasing AlUla’s extraordinary geological diversity and offering guests a unique connection to the land from the moment they arrive.

Supporting Vision 2030

Toscano emphasized that NUMAJ represents more than luxury—it’s a commitment to creating spaces that are both enriching and environmentally responsible. “This hotel is a celebration of AlUla’s spirit. We’re offering a destination that’s deeply authentic, sustainably built, and beautifully designed,” he said.

The project aligns with Saudi Arabia’s Vision 2030 and PIF’s strategy to drive sustainable economic growth through tourism and culture.

Source: Construction Week