Italian designer Brunello Cucinelli discusses fashion innovation at AlUla event

 

Saudi cultural development fund hosts event in Alula

Italian luxury fashion designer and entrepreneur Brunello Cucinelli recently participated in an insightful event at AlUla, hosted by Saudi Arabia’s Cultural Development Fund in collaboration with the Fashion Commission. The gathering highlighted key issues in the fashion industry, including innovation, sustainability, and cultural exchange.

The event aligned with the Cultural Development Fund’s mission to support creatives and entrepreneurs in the cultural sector by fostering knowledge exchange and promoting sustainable practices. By bringing together global cultural experts and Saudi entrepreneurs, the event provided a platform for valuable dialogue, sharing of expertise, and exploring ways to drive growth and innovation within the creative industries.

 

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During a panel titled "Brunello Cucinelli: From Castel Rigone to the World," Cucinelli discussed the evolution of his career and the broader themes shaping the future of fashion. His conversation covered a range of topics, from building a global fashion brand to integrating heritage with modern innovation. He also shared his views on sustainability in luxury fashion, the importance of social responsibility, and how cultural exchange can influence design.

Cucinelli emphasized that craftsmanship is at the heart of both sustainability and authenticity in fashion, stressing the importance of quality over quantity and the value of creating products that stand the test of time.

This event is part of the Cultural Development Fund’s ongoing efforts to enhance the managerial, financial, and technical skills of creatives in Saudi Arabia, helping to reduce startup costs and ensuring the long-term sustainability of creative endeavors in the cultural sector.

 

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Earlier in November, the Fund signed credit agreements worth over SR30 million (approximately $8 million) to finance Saudi fashion projects, fostering growth and job creation in line with Saudi Vision 2030.

Source: Arab News