Saudi Arabia’s Neom extends partnership with AFC for another five years
The Asian Football Confederation
(AFC) and Saudi smart city Neom have agreed to extend their partnership for
another five years, until 2029. As part of the deal, Neom will continue its
role as a global partner for AFC's national team and club competitions.
Additionally, Neom will be the presenting partner for the inaugural AFC Women's
Champions League.
The partnership, which began in
2021, aligns with Saudi Arabia's successful bid to host the 2027 Asian Cup.
This extension coincides with the AFC's overhaul of its club tournaments,
including the introduction of the AFC Champions League Elite Finals starting in
2025, with the first edition concluding in Riyadh.
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Moreover, the inaugural AFC Women's
Champions League will feature the top 12 women's teams from across Asia.
The renewed partnership aims to
promote inclusivity in sports and strengthen support for women's soccer across
Asia. AFC General Secretary Datuk Seri Windsor John expressed excitement about
the partnership, highlighting its potential to foster growth and progress in
Asian football. Neom's CEO, Nadhmi Al-Nasr, emphasized the partnership's role in
supporting Saudi Vision 2030's goals for sports development and fostering a
physically active society.
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Looking ahead, Australia has been
selected to host the 2026 AFC Women's Asian Cup, with preparations currently
underway for the tournament, including venue inspections and finalizing the
dates.
Source: https://www.sportspromedia.com/
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